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Title: Rem Apparel: Alice Blue Gown

Steps / Procedure:

1. Read the case study carefully.

2. Answer each guide questions using introduction, body, and conclusion paragraph form base on your own understanding

3. Cite an example of situation where Strategic Planning for small business is applied. Cite the reason do you need to apply it.



For the past 13 years, Ms. Remedios Olay, operated her clothing shop located in the middle of the city’s commercial district. Her merchandise consists of apparel for men and women. Under her employs are six salesladies. Her shop is the most successful. The recent opening of two giant malls did not affect the viability of her firm. Many people are amazed at the outstanding performance of Ms. Olay’s shop. The Rem Apparel. Ms. Olay’s success can be attributed to her skill in defining what the customers really want to buy from her. The products she displays in her shop are considered elegant and stylish by her customers, most of whom are professionals and middle level business and government executives. She continued enjoying the patronage of her customers until one of her major suppliers ceased operating due to the failing health of its owners. Ms. Olay got worried and she began to consider manufacturing her own requirements. She started to make preliminary moves to operate an apparel manufacturing business. Her first step was to hire an assistant who will initially help her prepare the necessary documents to purchase a suitable lot where the factory will be located. Her next move was to send her brightest employee to enroll in an apparel designing course in a reputable vocational school in Manila. In addition to her other experiences, the chosen employees had worked as a seamstress for three years in a tailoring shop.

Ms. Olay is so enthusiastic and she plans to start operating within two years.



Guide question

1. If you were asked to offer suggestions to Ms. Olay, what would it be?







2. Do you think Ms. Olay is on the right track?

 

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Based on the given information, if I were asked to offer suggestions to Ms. Olay, here are a few recommendations:

1. Conduct a thorough market analysis: Since Ms. Olay's success so far has been attributed to her understanding of customer preferences, it is essential for her to conduct a market analysis before venturing into apparel manufacturing. This analysis should involve researching the current market trends, identifying target demographics, and understanding the competition. By doing so, Ms. Olay can ensure that there is a demand for her manufactured products and that she can effectively differentiate herself from competitors.

2. Develop a strategic business plan: Before starting the apparel manufacturing business, Ms. Olay should develop a comprehensive strategic business plan. This plan should include clearly defined objectives, target market segments, pricing strategies, marketing and promotion plans, operational procedures, and financial projections. A well-crafted business plan will provide a roadmap for Ms. Olay's future actions, helping her stay focused and organized.

3. Establish strong supplier relationships: Since one of Ms. Olay's major suppliers has ceased operating, it is crucial for her to establish strong relationships with reliable suppliers for sourcing raw materials. By carefully selecting suppliers and maintaining good communication and partnerships, Ms. Olay can ensure a steady supply of high-quality materials for her manufacturing process.

4. Invest in technology and automation: As Ms. Olay plans to operate an apparel manufacturing business, she should consider investing in technology and automation to improve efficiency and productivity. This can include adopting computer-aided design (CAD) software for apparel designing, implementing manufacturing automation systems, and using inventory management software. By embracing technology, Ms. Olay can streamline her operations, reduce costs, and meet customer demands more effectively.

Regarding the second question, whether Ms. Olay is on the right track, it is evident that she has the drive and enthusiasm to expand her business. However, it is important for her to ensure that she thoroughly assesses the potential risks and challenges associated with starting an apparel manufacturing business. Conducting market research, developing a strategic plan, and building strong supplier relationships are all positive steps towards success. Nevertheless, Ms. Olay should continue to evaluate her decisions and adapt her strategies as necessary to navigate the dynamic business environment.