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Title: Rem Apparel: Alice Blue Gown

Steps / Procedure:

1. Read the case study carefully.

2. Answer each guide questions with introduction, body and conclusion paragraph format

3. Cite an example of situation where Strategic Planning for small business is applied. Cite the reason do you need to apply it.



For the past 13 years, Ms. Remedios Olay, operated her clothing shop located in the middle of the city’s commercial district. Her merchandise consists of apparel for men and women. Under her employs are six salesladies. Her shop is the most successful. The recent opening of two giant malls did not affect the viability of her firm. Many people are amazed at the outstanding performance of Ms. Olay’s shop. The Rem Apparel. Ms. Olay’s success can be attributed to her skill in defining what the customers really want to buy from her. The products she displays in her shop are considered elegant and stylish by her customers, most of whom are professionals and middle level business and government executives. She continued enjoying the patronage of her customers until one of her major suppliers ceased operating due to the failing health of its owners. Ms. Olay got worried and she began to consider manufacturing her own requirements. She started to make preliminary moves to operate an apparel manufacturing business. Her first step was to hire an assistant who will initially help her prepare the necessary documents to purchase a suitable lot where the factory will be located. Her next move was to send her brightest employee to enroll in an apparel designing course in a reputable vocational school in Manila. In addition to her other experiences, the chosen employees had worked as a seamstress for three years in a tailoring shop.

Ms. Olay is so enthusiastic and she plans to start operating within two years.



Guide question

1. If you were asked to offer suggestions to Ms. Olay, what would it be?

2. Do you think Ms. Olay is on the right track?

 

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1. If I were asked to offer suggestions to Ms. Olay, I would recommend the following:

a) Conduct a thorough market analysis: Before venturing into apparel manufacturing, it is essential for Ms. Olay to conduct a comprehensive market analysis to identify the demand for her products. This will involve researching the preferences and buying behavior of her target customers, as well as analyzing the competition in the market. By understanding the market dynamics, Ms. Olay can make informed decisions regarding the types of apparel to produce and the pricing strategies to adopt.

b) Develop a strategic business plan: It is crucial for Ms. Olay to develop a strategic business plan that outlines her long-term goals and the steps she needs to take to achieve them. This plan should include details on the manufacturing process, supply chain management, marketing and sales strategies, financial projections, and risk management. By having a clear plan in place, Ms. Olay can navigate the challenges of starting a new business and ensure its success.

c) Invest in technology and infrastructure: As Ms. Olay moves into apparel manufacturing, she should consider investing in modern technology and infrastructure to improve efficiency and productivity. This could involve acquiring advanced sewing machines, computer-aided design software, and implementing systems for inventory management and quality control. By embracing technology, Ms. Olay can streamline her operations and deliver high-quality products to her customers.

d) Build a strong team: Ms. Olay should focus on building a strong team of employees who are skilled in apparel manufacturing. This could involve hiring experienced professionals or providing training to her existing employees. Additionally, she should foster a culture of continuous learning and collaboration within her organization to promote innovation and growth.

e) Establish partnerships and collaborations: Ms. Olay should explore opportunities for partnerships and collaborations with other businesses in the industry. This could involve collaborating with designers, wholesalers, or retailers to expand her reach and distribution channels. By building strong relationships with key players in the industry, Ms. Olay can access new markets and leverage their expertise to enhance her business.

2. Based on the information provided, it seems that Ms. Olay is on the right track in terms of her enthusiasm and determination to start her own apparel manufacturing business. She has taken some initial steps, such as hiring an assistant and sending an employee for apparel designing training, which indicate her commitment towards this new venture.

However, it is important for Ms. Olay to approach this transition strategically and thoroughly assess the feasibility of her plans. While her success in the retail clothing industry is commendable, entering the manufacturing sector is a different ballgame with its own challenges and complexities.

Ms. Olay should ensure that she conducts a detailed market analysis to understand the demand for her products and assess the competitive landscape. This will help her make informed decisions regarding product offerings, pricing, and marketing strategies. Additionally, she should develop a comprehensive business plan that outlines her goals, strategies, and financial projections.

Moreover, Ms. Olay should consider investing in technology and infrastructure to improve efficiency and productivity. This will be crucial in ensuring the smooth running of her manufacturing operations. Additionally, she should focus on building a strong team of skilled employees and establishing partnerships or collaborations to enhance her business prospects.

In conclusion, while Ms. Olay's enthusiasm is admirable, it is important for her to approach this new venture strategically and take the necessary steps to set herself up for success in the apparel manufacturing industry.