SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio, as well as a digital signal processor enabling listeners to stream audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music s†rêâmïng services in the world and is available in 190 countries and territories. Audience-wise, there are over 76 million active monthly users, with over 175 million global users that SoundCloud reaches, as of November 2021. While its competitors report having roughly 70 million tracks in their systems, SoundCloud has over 300 million. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices.
SoundCloud has evolved from a traditional online s†rêâmïng platform to an entertainment company with ρrémíùm offerings, including advanced audience insights, playlist pitching tools, and promotional marketing resources for its users. SoundCloud was the first s†rêâmïng service to adopt and implement a user-centric payment model for artists called fan-powered royalties. SoundCloud has influenced the music industry through the success of many artists who have used the service to launch or advance their careers, such as XXXTentacion, Billie Eilish, Juice Wrld, Lil Peep, Kehlani, Chance the Rapper, Marshmello, Post Malone, Lorde, Khalid, Kali Uchis, Lil Uzi Vert, Rico Nasty, Lil Tecca, Saweetie, Suicideboys, Alina Baraz, Lewis Capaldi, Towkio, Louis the Child, Lil Yachty, Doja Cat, Megan Thee Stallion, Lotic, Peggy Gou, DaBaby, NLE Choppa, Bad Bunny, Roddy Ricch, Rod Wave, and Chika. SoundCloud has received support from many investors and other media platforms such as Twitter. In Q3 of 2020, SoundCloud posted its first profitable quarter with double-digit revenue gains and substantially reduced operating losses.
You do not have permission to view the full content of this post.
Log in or register now.