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With respect to price, consumers may conclude that the price may be not as low as true low-priced products due to costs incurred from providing better quality. However, we presume that occurrences of these discounting depend on the level of price. The discounting of the two cues is expected to occur for high priced products since consumers are usually more involved with their decision makings and price quality inferences are likely to be utilized to judge given information. For low priced products, the two cues are expected to be accepted since consumers are more concerned with risks of obtaining low quality from low priced products and likely to have preferences for high quality low price products. Thus, the HQLPappeal would not be accepted in the case of high priced products whereas the appeal would be accepted in the case of low prices. However, following the price–quality inference theory (e.g., Monroe & Dodds, 1988; Olson, 1977)

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Based on the information provided, it seems that you are discussing consumer behavior related to price and quality inferences. This topic falls within the realm of consumer psychology and marketing research. To find relevant research articles related to this topic published between 2020 and 2024, you can search academic databases such as PubMed, Google Scholar, PsycINFO, or research journals in the field of marketing and consumer behavior.

Here are some possible search terms you could use to find relevant articles:

1. "price-quality inference theory consumer behavior"
2. "consumer perception of price and quality"
3. "high priced products consumer decision making"
4. "low priced products consumer preferences"
5. "consumer behavior and product pricing strategies"

By utilizing these search terms in academic databases or by exploring recent issues of journals such as the Journal of Consumer Psychology, Journal of Marketing Research, or Journal of Consumer Behavior, you may be able to find research articles that address the specific aspects of consumer behavior, price-quality inferences, and product pricing strategies that you are interested in from the years 2020 to 2024.

 

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