Dapat may ganun din dito...
sa 2019 mga paasa naman ang ma penalty
Facebook penalizes clickbait and engagement bait
Anyone that’s ever logged into Facebook has more than likely ran into an ‘engagement bait’ post of some sort. What does this barbarous word mean? It simply refers to the posts that explicitly ask you to tag someone, vote, comment or react – in one word: engage. Because this practice mainly benefits the publisher (who’ll get a better reach thanks to the high engagement), and not the users, Facebook recently decided to use its machine learning immense capabilities to automatically spot this type of content, and make it less visible on the News Feed. This evolution is the natural next step, after the decision earlier in 2017 to penalize the providers of clickbait content – which are posts that would use any trick, even the most deceitful one, in order to attract people and click on a link.
These changes have to be interpreted in attempts to make sure your time on the social network is well spent and that news sources that are put in front of you are credible. Sure, we all like scrolling through a long list of trendy content, but prioritizing news from more trustworthy sources and stories from your friends and family doesn’t sound like a bad thing. What does this mean for you, if you run a page on Facebook? Given the focus on trust, it’s recommended to publish really unique and valuable content (like genuine tips, interesting stories, interviews, etc.). Since authenticy is also an important factor, start experimenting new formats presenting you and your brand in a transparent and fun way. For example, we at Wix love Facebook Lives – something that you can easily experiment to show the inner workings of what you do and even host a Q&A while you’re at it. Now, that’s trustworthy.
sa 2019 mga paasa naman ang ma penalty
Facebook penalizes clickbait and engagement bait
Anyone that’s ever logged into Facebook has more than likely ran into an ‘engagement bait’ post of some sort. What does this barbarous word mean? It simply refers to the posts that explicitly ask you to tag someone, vote, comment or react – in one word: engage. Because this practice mainly benefits the publisher (who’ll get a better reach thanks to the high engagement), and not the users, Facebook recently decided to use its machine learning immense capabilities to automatically spot this type of content, and make it less visible on the News Feed. This evolution is the natural next step, after the decision earlier in 2017 to penalize the providers of clickbait content – which are posts that would use any trick, even the most deceitful one, in order to attract people and click on a link.
These changes have to be interpreted in attempts to make sure your time on the social network is well spent and that news sources that are put in front of you are credible. Sure, we all like scrolling through a long list of trendy content, but prioritizing news from more trustworthy sources and stories from your friends and family doesn’t sound like a bad thing. What does this mean for you, if you run a page on Facebook? Given the focus on trust, it’s recommended to publish really unique and valuable content (like genuine tips, interesting stories, interviews, etc.). Since authenticy is also an important factor, start experimenting new formats presenting you and your brand in a transparent and fun way. For example, we at Wix love Facebook Lives – something that you can easily experiment to show the inner workings of what you do and even host a Q&A while you’re at it. Now, that’s trustworthy.
sa update