mukbang

A mukbang or meokbang (Korean: 먹방, pronounced [mʌk̚.p͈aŋ] (listen)), also known as an eating show, is an online audiovisual broadcast in which a host consumes various quantities of food while interacting with the audience. The genre became popular in South Korea in 2010, and has since become a major contributor to Hallyu (globalized Korean pop culture), along with K-Beauty, K-pop, and Korean dramas, earning and cementing its status as a global trend since the mid-2010s. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialties or gourmet spots.A mukbang may be either prerecorded or streamed live through a webcast on streaming platforms such as AfreecaTV, YøùTùbé, TikTok, and Twitch. In the live version, the mukbang host chats with the audience while the audience type in real-time in the live chat room. Eating shows are expanding their influence on internet broadcasting platforms and serve as virtual communities and as venues for active communication among internet users.Mukbangers in East Asia and North America have gained considerable popularity on numerous social media platforms and have established the mukbang as a possible viable alternative career path with a potential to earn a high income for young South Koreans. By cooking and consuming food on camera for a large audience, mukbangers generate income from advertising, sponsorships, endorsements, as well as viewers' support. However, there has been growing criticism of mukbang's promotion of unhealthy eating habits, animal cruelty, and food waste.

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