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Avril Lavigne is the fifth studio album by Canadian singer-songwriter Avril Lavigne. It was released on November 1, 2013, through Epic Records in North America and Sony Music Entertainment worldwide. Lavigne collaborated with numerous producers including Martin Johnson, Peter Svensson, David Hodges, Matt Squire, and Chad Kroeger. In both musical and lyrical aspects, the album represents a departure from the acoustic-oriented production of her previous album Goodbye Lullaby (2011), featuring a more uptempo pop sound juxtaposed with power and piano ballads. Avril Lavigne also incorporates electronic music, industrial and punk rock. The album features two vocal collaborations: Kroeger and American industrial metal singer Marilyn Manson, making Avril Lavigne Lavigne's first album to contain featured vocalists. The album marks her first and only release through Epic Records, and is her final release for Sony Music, to which, under BMG, she signed in 2000.
Avril Lavigne received generally positive reviews from music critics, with many praising its carefree, feel-good vibe while others criticized its "rebellious" attitude in some tracks, calling it forced and unnatural. The album debuted at number five on the Billboard 200, selling 44,000 copies in its first week. While this proved to be her fifth consecutive top-five album on the chart, it also tallied the lowest first-week sales of Lavigne's career. It also peaked at number two in Japan, selling 47,873 copies in its first week, the highest opening for the album in a particular country. Worldwide, the album impacted moderately on the charts, reaching the top-ten in over twelve countries, while peaking at number one in China and Taiwan.
Three singles were released from Avril Lavigne worldwide. "Here's to Never Growing Up" was released as the lead single in April 2013 and was an international success, reaching number one on the Taiwan and Philippines charts, while reaching the top ten in China, Ireland, Japan and Russia among others. The second, "Rock n Roll", had less impact, while the third, "Let Me Go", performed well internationally, reaching the top 20 in Czech Republic, South Korea, and Canada. Lavigne also generated publicity with a controversial music video for the Japan-only fourth single "Hello Kitty". To further promote the album, Lavigne embarked on her fifth concert tour, The Avril Lavigne Tour.

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