air 2023

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.
The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.The Jordan Logo, known as the "Jumpman", originated from a photoshoot Michael Jordan did for Life magazine before he played for Team USA in the 1984 Summer Olympics, photographed by Jacobus Rentmeester. This photoshoot was taken before Jordan signed with Nike in 1985, with Jordan wearing his Olympic jumpsuit and New Balances doing a pose identical to the grand jeté ballet technique. Moore, who was in charge of the design team, came across this Life magazine issue and had Jordan replicate the pose for the pair of Nike shoes. The "Jumpman" logo has developed and gone through different changes and can be seen on sneakers, attire, hats, socks, and other forms of wear. It has become one of the most recognizable logos in the athletics industry.

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