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- Oct 13, 2017
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Cheugy [CHOO-gee]
A term popularized by Gen Z, used to mock an outdated and unfashionable aesthetic typically associated with millennials (such as “Live, Laugh, Love” signs)Chipotle [chih-POHT-lay]
The American fast food chain became the center of a viral trend this year challenging baby boomers to pronounce the name.
Dalgona [tal-goh-NAH]
A Korean treat made with melted sugar and baking soda, popularized following the September release of Netflix’s Squid Game.Pronunciation note: Some speakers seem to produce a “K” instead of the “G” in the middle syllable.
Ethereum [ih-THEE-ree-um]
The cryptocurrency that skyrocketed in value this year amid the decentralized-currency boom.Ever Given [EV-er GIV-en]
The name of the ship that blocked the Suez Canal in March, costing billions of dollars in lost trade. Many newscasters mistook the name of the ship as “Evergreen,” the name of the company that owns the vessel and which was printed on its hull.
Glasgow [GLAHZ-go]
The host city of November’s 2021 United Nations Climate Conference was mispronounced by both President Joe Biden and former-president Barack Obama.Kelce [KEL-ss]
The Philadelphia Eagles center, Jason Kelce, revealed on the radio this year that his teammates and the media had been mispronouncing his name for years.Shein [SHEE-in]
The Chinese fast fashion company at the center of the viral “Shein haul” trend, in which participants record themselves trying on numerous outfits from the company.Stefanos Tsitsipas [STEH-fuh-nohs TSEE-tsee-pas]
Currently ranked as the fourth-best tennis player in the world, the Greek athlete rose to international prominence when he lost against Novak Djokovic in the final of the French Open on June 13.Yassify [YEAH-sih-fai]
A popular trend whereby multiple beauty filters are applied to well-known pictures or portraits for comic effect.Wellerman [WELL-er-man]
The name of a sea shanty that went viral on TikTok in January this year. Many videos detailed performers mispronouncing the ship as “weatherman.”
Måneskin [MOH-ne-skin]
The Italian representatives and eventual winners of Eurovision 2021, staged in May. Their name is the Danish word for “moonlight.”Pronunciation note: The first syllable is an approximation — the “å” sounds similar to the “or” in “morning.”
Nusr-Et [nus-RET]
London’s hottest new restaurant that opened in October, owned by Nusret Gökçe — a.k.a Salt Bae — and widely panned for its high prices.Keirin [KAY-reen]
A track cycling discipline that confounded newscasters when staged at the Tokyo Olympics during July and August this year.Pronunciation note: KAY-rin is feasible as well.
Giorgio Chiellini [JYOR-jyo kyi-LEE-nee]
Italy’s captain for the 2021 European Football Championship, where Italy beat England on penalties in the final on July 11. Chiellini was involved in a contentious foul late in the game, resulting in a yellow card and causing outrage across the U.K.excerpt from Babbel