A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
The trouble with sloganeering
ON the heels of controversies over the tourism department's P49-million "Love the Philippines" slogan and the P3-million logo of the Philippine Amusement and Gaming Corp. (Pagcor), President Ferdinand Marcos Jr. has unveiled his administration's governance slogan...