PS: Don't copy/paste the link, type it in your browser
Part 1: https://youtu.bе/mWhtoa5q25o
-Introduction: Leveraging the power of search to accomplish your business goals
-What is search engine optimization (SEO)?
-Reading search engine result pages
-Setting SEO expectations
Part 2: https://youtu.bе/VO3QyrADLeY
-How SEO affects your business
-Why you need a keyword-research plan
-How to research keywords
Part 3: https://youtu.bе/bqlj1ul7RpE
-Tools to help you analyze keywords
-Understanding keyword attributes
-Understanding keyword distribution
Part 4: https://youtu.bе/7rTNpF-z6BQ
-Ongoing keyword evaluation
-Understanding content optimization
-Optimizing site structure
-Recognizing different types of content
Part 5: https://youtu.bе/504IcK9dZpI
-Optimizing textual page elements
-Optimizing nontext components +of a webpage
Part 6: https://youtu.bе/MW5g0k_zfnQ
-Analyzing content quality
-Exploring the benefits of user-generated content
-Optimizing for personalized search
Part 7: https://youtu.bе/_MQXy7duXYQ
-Interpreting the code behind webpages
-Understanding how search engines index content
-Working with canonical URLs and redirects
Part 8: https://youtu.bе/gGRtjoVZXJc
-Leveraging microformats
-Working with server-side factors
-Using Google Search Console
Part 9: https://youtu.bе/on8KXZA-1zs
-Using Bing Webmaster Tools
-Overview of long-term content strategies
-Plan a successful content strategy and avoid common mistakes
Part 10: https://youtu.bе/dvEGqm1xUDI
-Define your audience, topics, angle, and style
-Understanding different types of content
-Getting ideas for content
Part 11: https://youtu.bе/f4VEbDS43Ew
-Working with an editorial calendar
-Promote your content with social media
-Measuring content performance
Part 12: https://youtu.bе/qaoCil-D5Cc
-Understanding the importance of links
-Building internal links
-Building external links
Part 13: https://youtu.bе/X-pAly0QKcI
-Finding link-building opportunities
-Measuring SEO performance
-Analyzing keywords
Part 14: https://youtu.bе/08ImDTb-D80
-Analyzing links
-Understanding SEO and ecommerce
-Working with schema for ecommerce
-The technical components of ecommerce
Part 15: https://youtu.bе/YjMGidcjqU4
-Exploring ecommerce information architecture
-Producing ecommerce content
-Leveraging link building and social media for ecommerce
-Understanding local SEO
Part 16: https://youtu.bе/E4Uc6NGYG5s
-Using Google My Business
-Managing citations
-Getting reviews
Part 17: https://youtu.bе/4TsChT6kPfQ
-Optimizing for local
-Understanding mobile SEO
-Configuring mobile SEO
Part 18/Final: https://youtu.bе/b6SpY6ApnPI
-Optimizing for mobile
-Developing mobile content
-Determining your next steps
Enjoy!
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