Nokia HMD, OnePlus, Tecno, Xiaomi, Infinix and Huawei were the key fast-growing brands for the quarter. Lenovo, Gionee, Micromax and Sony registered the highest shipment volume declines in Q2 2018.
The top 10 players captured 79% of the market, thereby leaving 600+ brands competing for the remaining 21% of the market.
The weak smartphone demand is due to a slow-down in developed markets like China, US and Western Europe, where replacement cycles are lengthening.
Huawei became the top brand in a declining China market and captured the second spot in the global smartphone shipment rankings for the first time in a single quarter, beating Apple.
Its shipments grew 41% annually in Q2 2018. The company managed to be the fastest growing (21%) smartphone brand amid a declining China smartphone market, and grew fully 71% overseas.
“Huawei had a good second quarter in 2018 as it shipped more smartphones than Apple to capture the second spot in the global smartphone rankings, after seven years of Apple-Samsung dominance,” said Tarun Pathak, associate director at Counterpoint Research.
“Huawei achieved this by launching smartphones in the ρrémíùm segment and capturing the mid-tier segment with its fast-growing Honor sub-brand. Huawei with its Honor brand is offering a broad and recently refreshed portfolio at affordable prices that is driving growth in the overseas market.
“Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the South East Asia market. We expect store counts to increase in the future.”
The top 10 players captured 79% of the market, thereby leaving 600+ brands competing for the remaining 21% of the market.
The weak smartphone demand is due to a slow-down in developed markets like China, US and Western Europe, where replacement cycles are lengthening.
Huawei became the top brand in a declining China market and captured the second spot in the global smartphone shipment rankings for the first time in a single quarter, beating Apple.
Its shipments grew 41% annually in Q2 2018. The company managed to be the fastest growing (21%) smartphone brand amid a declining China smartphone market, and grew fully 71% overseas.
“Huawei had a good second quarter in 2018 as it shipped more smartphones than Apple to capture the second spot in the global smartphone rankings, after seven years of Apple-Samsung dominance,” said Tarun Pathak, associate director at Counterpoint Research.
“Huawei achieved this by launching smartphones in the ρrémíùm segment and capturing the mid-tier segment with its fast-growing Honor sub-brand. Huawei with its Honor brand is offering a broad and recently refreshed portfolio at affordable prices that is driving growth in the overseas market.
“Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the South East Asia market. We expect store counts to increase in the future.”
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